What is creative copywriting? A creative copywriter is a “writer” that writes clever, catchy and captivating words that either sell something or add to a customer’s experience with a product or service. (Or, at least that’s how I define the term as a creative copywriter here at Honey Copy.) The role of the creative copywriter is to create the words and prose that accompany other ideas or concepts. This can be in anything from PR agencies to the text in the middle of cards, and means that the life of a copywriter is rich and extremely varied.