Case Study · Logistics
Derya
A freight quoting and booking platform: guided quote builder, carrier rate comparison and an operations workspace.
Derya is a freight forwarder whose quotes were assembled by hand: shipment details chased over email, carrier rates checked one sheet at a time, and a quote drafted at the end of it all. We built a platform that collects the right details up front, compares carrier rates in one view, and turns an accepted quote straight into a booking.
Client / Product Overview
A freight forwarding business — “Smart Freight” — quoting and booking ocean, air, road and rail shipments with major carriers on behalf of its customers.
- Industry
- Logistics
- Services Provided
- Web & Hybrid App Development
- Custom Web Development
- UI/UX Design
- Project Scope
- Quoting workflow audit, UX and UI design, a customer-facing quote builder and rate comparison, booking confirmation, an internal operations workspace, and a mobile quote view.
Before
The Challenge
Quote requests arrived missing the details needed to price them, so each one started with follow-up questions. Rates were checked manually against carrier sheets, and preparing a single quote took far longer than customers were willing to wait.
Approach
From the problem to a direction
Strategy first, then the experience, then how it looks.
- 01
Discovery / Strategy
We followed a quote from first email to booking and found the delays were front-loaded: missing data at the start slowed everything after it. The strategy was to make the request itself complete, so pricing could follow straight away.
- 02
UX Approach
An eight-step quote builder — route, freight type, cargo, dimensions and weight, date, customs, services, review — asks for everything a quote needs, in the order a shipper thinks about it, with a live summary alongside. Comparison and booking follow on without re-entering anything.
- 03
UI / Visual Direction
Deep navy grounds with a teal accent for rate comparison and operations, where the team works for hours at a time, and a light interface for the customer-facing quote builder.
The Build
Development
One platform with two sides: a customer portal where shippers build quotes, compare carriers and confirm bookings, and an operations workspace where the team reviews pricing, manages bookings and documents, and tracks customs status and shipment stage.
Key Features
- 01Eight-step freight quote builder with a live quote summary
- 02Ocean, air, road and rail freight types
- 03Carrier rate comparison by transit time, service level and price
- 04Quote detail with a full cost breakdown and delivery window
- 05Booking confirmation connected to the internal operations workspace
- 06Mobile quote view
The Result
Final Product
Customers get a complete, comparable quote in one sitting and can book it on the spot; the operations team sees every quote, booking and document in one workspace.
01 / 04Before: quoting by email, spreadsheet and carrier rate sheet 
02 / 04The smart freight quote builder 
03 / 04Customer booking confirmation connected to the operations workspace 
04 / 04Derya on tablet and mobile, with results
Outcome
Results
Quoting time more than halved, follow-ups fell by 43%, quotes turn into bookings 35% faster, and more bookings now arrive digitally.
- 23 → 11 minQuoting time
- 43%Fewer follow-ups
- 35%Faster quote-to-booking
- +28%Digital bookings
- 47%Fewer manual steps
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