STEP 01
Discover & Plan
Your products, your customers, and where the current store — if there is one — is losing people.
- Store audit
- Scope
- Platform choice
All Services06 / 06
E-commerce Development
Shopify, WooCommerce, and custom storefronts — engineered for conversion, not just catalogue. Every decision, from product pages to checkout, is made against what actually gets someone to complete a purchase.
What We Build
E-commerce Development,
specifically.
Storefronts and checkouts engineered for conversion, not just catalogue.
- 01
Shopify Stores
- 02
WooCommerce Stores
- 03
Custom E-commerce
- 04
B2B Commerce
- 05
Replatforming & Redesign
What we solve
Traffic isn't the problem — the store losing it is.
Most underperforming stores aren't short on visitors. They lose people in the gap between arriving and buying — a slow product page, a checkout with too many steps, a mobile experience that was never really designed, just shrunk.
We treat the store as a conversion system, not a catalogue with a cart bolted on — every stage below is measured against whether it moves someone closer to checkout.
Store Engineering
What makes a store convert
Seven areas that decide whether traffic turns into revenue.
- 01
Store UX
Navigation, search, and filtering designed around how people actually shop a catalogue — not just how the products happen to be organised in the backend.
- 02
Product & Collection Architecture
How products, variants, and collections are structured — the difference between a catalogue that scales past a hundred SKUs and one that starts breaking.
- 03
Checkout Experience
Every step between cart and confirmation, reduced to what's actually necessary — the single biggest lever on conversion in the entire store.
- 04
Payments
Payment methods and flows configured for where your customers actually are and how they actually want to pay, not just the platform default.
- 05
Integrations
Inventory, shipping, email, and fulfilment systems connected so the storefront reflects what's actually true — real stock, real shipping costs, real order status.
- 06
Performance
Load time engineered specifically for product and category pages, where slow performance costs sales directly rather than just search ranking.
- 07
Mobile Commerce
Designed mobile-first rather than adapted, since most commerce traffic — and an increasing share of purchases — now starts and finishes on a phone.
How we deliver
From catalogue
to checkout.
The same four stages, weighted toward what actually moves conversion.
STEP 02
Design the Store
Store UX and product architecture into a design that reflects how people actually shop, not just how the catalogue is organised.
- Store UX
- UI design
- Prototype
STEP 03
Build & Integrate
The storefront, checkout, and payments, wired into inventory, shipping, and fulfilment as part of the same build.
- Storefront
- Checkout
- Integrations
STEP 04
Test & Launch
Performance and mobile commerce tested specifically, then launched with the monitoring to catch what a demo store never shows.
- Performance QA
- Mobile testing
- Launch
Related E-commerce Work
Stores we've built
Projects where e-commerce development was the primary discipline.
Technology
What we build stores in
Shopify, WooCommerce, or custom — chosen for the catalogue and the business behind it.
E-commerce
- Shopify
- WooCommerce
Frontend
- React
- Next.js
- TypeScript
- Tailwind CSS
Integrations
- Stripe
- HubSpot
- Google Analytics
Logos are the trademarks of their respective owners and are shown to identify the technologies we build with.
FAQs
Questions we get asked
Shopify, WooCommerce, or custom — which do we need?
Depends on the catalogue's complexity and what the business needs the store to do beyond selling. Shopify and WooCommerce cover most stores well; custom gets chosen when the business logic genuinely doesn't fit either platform.
Can you replatform an existing store?
Yes — Replatforming & Redesign is one of the things we build. The bigger risk in a replatform is usually SEO and order-history continuity, both of which get planned for explicitly.
Do you optimise for conversion, or just build the store?
Both, as one process — Store UX and Checkout Experience above exist specifically because a store that looks right and a store that converts are not automatically the same thing.
What payment providers do you support?
Whatever fits your market and customers — configured per project rather than defaulted to whatever the platform ships with out of the box.
Is the store mobile-optimised?
Designed mobile-first, not adapted afterward — Mobile Commerce is its own stage above because most commerce traffic starts on a phone.
Get Started
Ready to turn traffic into revenue?
Tell us about your catalogue, your customers, and where the current store is losing people. We'll come back with a platform recommendation and a route to launch.