Case Study · Consumer Electronics Accessories
Creslia
A B2B wholesale ordering portal on Shopify for a premium accessories brand.
Creslia's wholesale customers ordered from PDF catalogues, spreadsheets and email threads, and every order was checked by hand for SKUs, variants and pricing. We built a wholesale portal on Shopify that lets retailers order in bulk at their own pricing, and reorder in a click.
Client / Product Overview
A premium phone and watch accessories brand — “Premium accessories for a connected life” — selling wholesale to retail partners.
- Industry
- Consumer Electronics Accessories
- Services Provided
- Project Scope
- Ordering workflow audit, UX and UI design, and a Shopify-based wholesale portal covering the catalogue, bulk ordering, account pricing and reorders, plus order review and an internal operations dashboard.
Before
The Challenge
Ordering was manual end to end: SKUs typed into spreadsheets, prices checked against internal tier sheets, missing variants chased over email, and repeat orders rebuilt from scratch every time.
Approach
From the problem to a direction
Strategy first, then the experience, then how it looks.
- 01
Discovery / Strategy
We mapped every step between a retailer deciding to order and the order being ready to fulfil, and found most of the time went on checks the system could make itself — stock, minimum order quantities, variant availability and pricing.
- 02
UX Approach
Ordering happens at the variant level in one table — product, variant, minimum order, stock and quantity side by side — with the running order total always visible. Account pricing and credit terms are shown up front, and reorders swap in replacements for anything no longer available.
- 03
UI / Visual Direction
Warm sand and beige with espresso and olive accents, a serif display face and lifestyle desk photography — a wholesale tool that still feels like the brand.
The Build
Development
Built on Shopify with a wholesale layer for tiered account pricing, credit terms, approved product lists and bulk orders, alongside an internal dashboard where the operations team reviews incoming orders.
Key Features
- 01Wholesale catalogue with device, category and colour filters
- 02Variant-level bulk order builder with minimum order quantities and live stock
- 03Tiered account pricing, credit terms and approved products
- 04One-click reorders that replace unavailable SKUs
- 05Order review and an internal operations dashboard
The Result
Final Product
A wholesale portal retailers can use without calling anyone: find products, order in bulk at their own pricing, and repeat last month's order in a click — while the operations team reviews orders in one place.
01 / 03Before: wholesale ordering by PDF catalogue, spreadsheet and email 
02 / 03Account pricing beside a one-click reorder 
03 / 03The wholesale portal on desktop and tablet, with results
Outcome
Results
Orders take less than half the time to process, corrections and manual checks fell sharply, reorders are a third faster, and more orders are completed.
- 22 → 9 minOrder processing (average cut by 59%)
- 41%Fewer corrections
- 33%Faster reorders
- +26%Completed orders
- 48%Fewer manual checks
Technology
- Shopify
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