Case Study · Logistics
Peer
A real-time dispatch control tower for a freight trucking operation, with a live map and mobile app.
Peer's dispatchers were running freight across a shipments table, a tracking map, carrier chats, notes and email — checking each one by hand to find out what was late. We replaced that with a single control tower that surfaces the loads at risk before they become problems.
Client / Product Overview
A freight trucking and dispatch operation moving loads with carrier partners across North America. Dispatchers own each load from booking to delivery, and much of their day goes on chasing status and resolving exceptions.
- Industry
- Logistics
- Services Provided
- Web & Hybrid App Development
- Custom Web Development
- Mobile App Development
- Project Scope
- Dispatch workflow audit, UX and UI design for the control tower, shipment detail and exception management, a live freight map, and a companion mobile app for loads, alerts and shipment detail.
Before
The Challenge
Four problems compounded each other: status checks were manual and spread across tools; exceptions and delays stayed hidden until someone went looking; important updates were buried in chat threads and email; and there was no single source of truth for any load.
Approach
From the problem to a direction
Strategy first, then the experience, then how it looks.
- 01
Discovery / Strategy
We traced how a dispatcher actually finds out a load is in trouble — usually late, and usually by accident. The strategy flipped that around: the system watches every load, and the dispatcher's screen starts with the ones that need a decision.
- 02
UX Approach
The control tower is organised around the next action rather than the shipment record. Every load shows its stage, priority and what should happen next; at-risk and delayed filters sit one click away; and selecting a load opens its map and timeline beside the table instead of on a new page.
- 03
UI / Visual Direction
A dark, control-room interface — deep navy with electric blue to violet accents — designed for screens that stay open all shift. Colour is kept for state: on track, at risk, delayed, delivered.
The Build
Development
A real-time web application and mobile app sharing one view of every load: stage, carrier, route, timeline and exceptions. Exceptions are records in their own right, with an owner, a recommended action and resolution progress, so nothing gets resolved in a chat thread and then lost.
Key Features
- 01Real-time control tower with stage progress, priority and next action for every active load
- 02At-risk and delayed filters with a selected-load map and timeline
- 03Shipment detail timeline from pickup to delivery
- 04Exception management with owner, recommended action and resolution progress
- 05Live freight map with colour-coded routes across North America
- 06Mobile app for loads, alerts and shipment detail
The Result
Final Product
One control tower for the whole dispatch floor. Dispatchers start the day with the loads that need them, resolve exceptions where they're raised, and follow the same loads from a phone when they step away.
01 / 04Before: dispatch spread across a shipments table, map, carrier chat, notes and email 
02 / 04Shipment detail timeline beside exception management 
03 / 04Live freight map with the mobile app's loads, alerts and shipment detail 
04 / 04The control tower in use, with results
Outcome
Results
Dispatch got faster at every step: confirmations come sooner, manual verification dropped by nearly a third, the average dispatch cycle fell from 18 to 7 minutes, and each dispatcher now handles 1.8× the loads per day.
- 44%Faster dispatch-to-confirm
- 31%Fewer manual checks
- 18 → 7 minAverage dispatch cycle time
- 1.8×Loads per dispatcher per day
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