Case Study · Commercial Real Estate

Truebase

A commercial leasing platform that takes tenants from search to shortlist to a booked tour.

Truebase lists office, retail and warehouse space for lease. Its site was a grid of listings with an “Enquire Now” button on every card — fine for browsing, poor for choosing. We redesigned it as a guided journey from search to a booked tour, with the tools a business needs to decide on a space.

Truebase's search and property detail on an iMac, with two phones

Client / Product Overview

A commercial real estate leasing platform listing office, retail and warehouse properties for businesses looking for space.

Industry
Commercial Real Estate
Services Provided
Project Scope
UX friction audit, leasing journey strategy, and UX and UI design for search, property detail, comparison, shortlisting, tour booking and requirements capture, plus a mobile experience.

Before

The Challenge

The audit found five friction points: no way to compare spaces, filters too limited to narrow a search, no shortlist to come back to, lease details scattered across the page, and a generic enquiry form that captured nothing about what the tenant actually needed.

Approach

From the problem to a direction

Strategy first, then the experience, then how it looks.

  1. 01

    Discovery / Strategy

    We reviewed the old search and property detail screens against how businesses actually lease: they look at several spaces, narrow down, compare, involve colleagues and tour. That became a six-step journey — Discover, Filter, Compare, Shortlist, Request Tour, Submit Requirements.

  2. 02

    UX Approach

    Every step saves progress into the next. Search filters by the terms that matter in leasing — square footage, budget, availability, lease term, move-in date — properties go into workspaces with notes and viewing status, and tour requests arrive with the tenant's requirements attached.

  3. 03

    UI / Visual Direction

    A very light grey ground and deep navy type, with large architectural photography of the buildings themselves — a calm, professional interface that lets the property lead.

The Build

Development

A web platform and mobile experience covering search with card and map views, property detail with floor availability and floor plans, side-by-side comparison, shortlist workspaces, and a tour booking flow with requirements capture.

Key Features

  1. 01Search by location, type, square footage, budget, availability, lease term and move-in date
  2. 02Card and map views
  3. 03Property detail with floor availability and highlighted floor plans
  4. 04Side-by-side space comparison
  5. 05Shortlist workspaces with notes and viewing status
  6. 06Tour booking with a requirements form
  7. 07Mobile search, filters, property detail, shortlist and tour booking

The Result

Final Product

A leasing platform that supports the whole decision: find the right spaces, compare and shortlist them with colleagues, and book a tour that arrives with everything the landlord needs to know.

  1. Before: the original listings page
    01 / 09Before: the original listings page
  2. UX friction audit of the old search and property detail
    02 / 09UX friction audit of the old search and property detail
  3. The commercial leasing journey
    03 / 09The commercial leasing journey
  4. Redesigned property search
    04 / 09Redesigned property search
  5. Commercial property detail with floor availability
    05 / 09Commercial property detail with floor availability
  6. Space comparison
    06 / 09Space comparison
  7. Shortlist workspace
    07 / 09Shortlist workspace
  8. Tour booking and requirements flow
    08 / 09Tour booking and requirements flow
  9. The mobile leasing experience
    09 / 09The mobile leasing experience

Outcome

Results

Instead of a single generic enquiry per listing, Truebase now captures shortlists, comparisons and tour requests with requirements attached — a fuller picture of each tenant's needs from the first contact.

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