Case Study · Home Services
Warwick Roofing & Restoration
A guided, photo-backed estimate builder that gives homeowners an instant price range and books an inspection.
Warwick Roofing & Restoration's estimates started with a thin contact form and carried on over email and text, asking for photos, measurements and details that should have been collected at the start. We replaced it with a guided estimate builder that gathers everything up front and gives homeowners a price range straight away.
Client / Product Overview
A roofing and restoration company in Delaware — “Built to protect. Built to last.” — handling roof repairs, replacements and storm damage for homeowners.
- Industry
- Home Services
- Services Provided
- Project Scope
- Estimate workflow audit, UX and UI design, and a six-step estimate builder on desktop and mobile with damage assessment, photo upload, an instant estimate range and inspection booking.
Before
The Challenge
The estimate form asked for almost nothing, so every lead started a chain of follow-ups: photos requested by email and sent by text, measurements in a separate spreadsheet, notes on paper. Estimating was slow because the information was scattered before the work could even begin.
Approach
From the problem to a direction
Strategy first, then the experience, then how it looks.
- 01
Discovery / Strategy
We listed every question the estimating team asks after a form comes in, and moved each one into the form itself — in plain language a homeowner can answer, in the order they'd naturally think about their roof.
- 02
UX Approach
Six steps: Property, Service, Roof Details, Condition, Photos and Estimate. Damage is chosen from clear tiles — leaks, missing shingles, storm damage, sagging, flashing, gutters — photos upload by drag and drop, and the flow ends with a price range and a calendar rather than “we'll be in touch”.
- 03
UI / Visual Direction
Deep forest green and antique gold on cream panels, a serif display face and dusk house photography — established and trustworthy, with trust signals kept alongside every step.
The Build
Development
A web app inside the marketing site, with a matching mobile flow. Answers and photos feed an instant estimate with its assumptions and optional add-ons, a scheduling step books the inspection, and the team receives a complete estimate summary internally.
Key Features
- 01Six-step guided estimate builder on desktop and mobile
- 02Damage assessment tiles for common roofing issues
- 03Drag-and-drop photo upload
- 04Instant estimate range with assumptions and add-ons
- 05Inspection booking with calendar and time slots
- 06Internal estimate summary for the estimating team
The Result
Final Product
Homeowners get a realistic price range and a booked inspection in one sitting; the Warwick team gets a lead with photos, roof details and condition already attached.
01 / 04Before: estimates pieced together across a form, email, texts and a spreadsheet 
02 / 04The guided estimate builder on desktop and mobile 
03 / 04Damage assessment and photo upload 
04 / 04Instant estimate and inspection booking
Outcome
Results
Estimating takes less than half the time, follow-ups fell 44%, more homeowners complete a request, scheduling is 29% faster, and 53% more leads arrive with details the team can use.
- 30 → 12 minEstimating
- 44%Fewer follow-ups
- +36%Completed estimate requests
- 29%Faster scheduling
- 53%More leads with usable details
Start a Similar Project
Planning something similar?
Tell us what you're building and what it has to do. We'll come back with how we'd approach it — the same way we approached Warwick Roofing & Restoration.
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